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Women's UPF Clothing – What is UPF?

Are you wondering why we keep talking about Wild Rose Apparel's shirts being UPF50+? What is UPF clothing? UPF is for clothing, and SPF is for skin. UPF ratings are the sunscreen rating for garments. Like SPF ratings, UPF ratings are ranked from lowest level of protection to highest, with UPF50+ being the highest rating.

For instance, while a regular white T-shirt has a UPF rating of 5, Wild Rose Apparel Women's UPF Clothing has a UPF50+ rating. That's a big difference!


According to the Skin Cancer Society, UPF50+ is their approved clothing sun protection rating since it blocks up to 98% of the sun's harmful rays. Harmful sun rays are the number one cause of premature aging and causes of skin cancer. Nothing can completely undo sun damage, although the skin can somewhat repair itself, especially with ongoing sun protection. So, there is always time to begin protecting yourself from the sun. Your skin changes with age -- for example, you sweat less and can take longer to heal, but you can delay these changes by protecting yourself with Women’s UPF Clothing from Wild Rose. Follow these tips to help prevent skin damage and cancer:

    • Apply sunscreen with a sun protection factor (SPF) of 30 or greater (for UVB protection) and zinc oxide (for UVA protection) 20 minutes before sun exposure and every 2 hours thereafter, more if you are sweating or swimming.
    • Select clothing (like our Women’s Sun Protection Shirts in the Paradise Collection), cosmetic products, and contact lenses that offer UV protection. The higher the UPF and SPF rating, the better!
    • Wear sunglasses with total UV protection and a wide-brimmed hat to shade your face and neck.
    • Avoid direct sun exposure as much as possible during peak UV radiation hours (between 10:00 a.m. and 2:00 p.m.).
    • Perform skin self-exams regularly (at least monthly) to become familiar with existing growths and to notice any changes or new growths.
    • Eighty percent of a person's lifetime sun exposure is acquired before age 18. As a parent, be a good role model and foster skin cancer prevention habits in your child.

Shop our collection of sun protective clothing for women in the Paradise Collection.


Women's UPF Clothing

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